Home Staging Event with Cathy Hobbs and Tui Lifestyle Packs Them In at 20 Pine The Collection
An Evening of Home Design Expertise Drew Crowd of 150 Guests to FiDi’s Premier Condominium
New York, NY – Nearly 150 people poured into 20 Pine The Collection for a one-of-a-kind home staging event last week. The Financial District’s (FiDi) premier condominium, now nearing 95 percent sold, collaborated with Season 6 finalist of HGTV’s reality show ‘Design Star’ Cathy Hobbs and Miami-based designer and retailer Tui Lifestyle for this unique event.
Guests enjoyed delicious treats from La Maison du Chocolat and fare by Mexicue – the popular Mexican barbecue food truck that was a finalist in the 2010 Rookie Vendy Awards – as they toured two new beautifully designed model homes created by Tui Lifestyle.
“We were thrilled to team up with Cathy Hobbs and Tui Lifestyle, two of the most influential names in the design world,” said Lori Ordover, managing member of The Ordover Group, sales and marketing consultant for Africa-Israel USA, developers of 20 Pine The Collection. “The event was fantastic, with guests taking in valuable tips and being the first to see our new models.”
Guests were wowed by Tui Lifestyle’s luxury turnkey packages featured in home 1912 – a 666-square-foot studio comprising 219 square feet of outdoor space listed at $855,000 – and residence 1913 – an 817-square-foot studio with 268 square feet of outdoor space, on the market for $899,000. The first model was outfitted with Tui Lifestyle’s Innovative 2011 with Thai Outdoor (in white) collections, while the second featured the Luxe (in grey) with Thai Outdoor (in brown) collections.
Following the tours, during a highly anticipated presentation, Hobbs provided tips on the use of color (“Don’t be afraid to use the color white, it’s a great backdrop and you can choose any accent color,” she said) as well as different methods and benefits of staging a home to give a potential buyer an idea of what rooms can be used for. Owners should stage homes to portray a lifestyle image, she noted; it’s not enough to just furnish it nicely.
At the end of the night, attendees walked away satiated – both in knowledge and food – and loaded with $50 gift certificates that encouraged further feasting at the upscale FiDi steak and seafood eatery, Capital Grille.
Warburg Marketing Group, a leader in luxury, residential condominium sales is the exclusive sales and marketing agent for the property. Offering by Prospectus only. File NO CD05-0163. Equal housing opportunity.
ABOUT 20 PINE THE COLLECTION
Designed by Armani/Casa, 20 Pine The Collection boasts 67 unique floor-plan designs and 409 homes, allowing buyers to choose a home to match their lifestyle. Homes feature nine-to thirteen-foot beamed ceilings, oversized windows and private terraces. Kitchens are custom-designed by Bontemps featuring Sub-Zero refrigerator, Fisher & Paychex dishwasher and stainless steel Mile cook top.
20 Pine The Collection features 30,000 square feet of amenity space that includes a 24-hour doorman, state-of-the-art gym, pool pavilion and spa. Other amenities include a golf-simulation room, billiard room, Library Lounge, Collection Club Lounge, open-air terrace and Concierge Lounge, where residents on floors 25 and above have access to 24-hour concierge service provided by Quintessentially.
The 38-story 20 Pine was originally designed by Graham, Anderson, Proust & White as the headquarters of the Morgan Guaranty Trust. The award-winning firm of Gruzen Samton, LLP was chosen for the conversion to residential condominiums. Their vision was to blend the building’s original 1920s style with modern design features.
ABOUT TUI LIFESTYE
Starting out with a simple goal of revamping the design and sale of home furnishings, Tui Lifestyle chairman, Jason Atkins, and his partner, Noranit “Tui” Pranich, have since created a respected brand of luxury home design. Famous from Miami to New York, Atkins and Pranich have garnered attention for adding a modern flair to timeless elegance.
ABOUT CATHY HOBBS
Cathy Hobbs is a Celebrity Interior Designer, Home Staging Expert, HGTV “Design Star” finalist and the creator of Design RecipesTM. Cathy Hobbs Design RecipesTM is a residential interior design firm specializing in residential and commercial interior design as well as home staging. In addition, Design Recipes offers its designs in the form of interior design resource guides providing step-by-step instructions on how a room was created and executed as well as the much sought after resource information so that design enthusiasts and do-it-yourselfers can create their own spaces. As a Certified Staging Professional, Cathy is currently traveling the country teaching CSP Home Staging Certification Courses. Spending 20 years as a reporter, most recently for New York’s WPIX (CW), Cathy is a 5-time Emmy award winning television personality. For more information on Cathy Hobbs please visit www.cathyhobbs.com.
ABOUT MEXICUE AND MOBI MUNCH
Mexicue, booked through Mobi Munch, features a combination of Mexican food and barbecue creating popular dishes such as oak-smoked short-rib tacos and barbecue beet tacos. Mobi Munch provides products and services for food truck vendors and consumers, including the ability to book food trucks for catered events and locate food trucks around the nation at www.mobimunch.com.