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-Five-Time Emmy Award-Winning TV Personality & Renowned Interior Designer Promotes the First Zero-VOC, Zero-Toxins, High-Performance Paint with New Color Collection-



HATTIESBURG, Miss. (September 19, 2012)  – Mythic Paint, the world’s first zero-volatile organic compounds (VOC), zero-toxins and non-carcinogenic high performance paint, announced today that Interior Designer Cathy Hobbs (ASID/LEED AP), founder and creator of Cathy Hobbs Design Recipes™ has been named as its new exclusive brand ambassador.  Cathy is a nationally known interior designer and five-time Emmy Award-winning television personality and will be promoting the high performance, non-toxic paint.  Cathy’s new color collection, Cathy Hobbs Design Recipes, contains 12 specialty colors hand selected by Cathy Hobbs.

“Cathy is the perfect choice to speak directly about Mythic’s superior colors and the premium performance properties,” said Keir Kleinknecht, president of Mythic Paint.  “As a nationally recognized interior designer specializing in sustainable design it’s a perfect fit for Mythic!”  “I am absolutely thrilled to be associated with Mythic and premiere my first paint collection with such a well respected national brand”, added Hobbs.

Cathy was a finalist on Season 6 of HGTV’s Hit Reality Series “DESIGN STAR” and has been featured on national programs like “The Nate Berkus Show”, “HGTV’s Top Ten”, “Martha Stewart Living-Radio” and is currently a regular contributor to the prominent shelter sites Sheknows.com, Shoptopia, CottonCandy Magazine, and ehow where she is a presenter hosting her own interior design web series. Cathy is also the exclusive design columnist for The Epoch Times, an international newspaper.

A seasoned interior designer, home stager and television personality with more than 20 years of on-air experience as a local news anchor, host and correspondent, Cathy is also the former Co-Host and Executive Producer of Metro Residential, a weekly television real estate and design series produced by Residential Television Productions LLC, in which she was a co-owner.

      Cathy is the founder of Cathy Hobbs Design Recipes (www.cathyhobbs.com ) which is a boutique style full-service design firm, which executes high-end residential and commercial interiors while also specializing in affordable design solutions called Design Recipes, as well as home staging. Cathy is a LEED AP, recognized and credentialed by The U.S. Green Building Council for her exceptional expertise and knowledge of Green and Sustainable design and is the only Green Home Stager in New York City. She is also an NCIDQ certificate holder. A graduate of one of the top interior design programs in the country, The Fashion Institute of Technology, her commitment and vision is to make interior design approachable and affordable to all those who seek the services of a professional designer. Cathy is a professional member of the American Society of Interior Designers and the International Interior Design Association, as well as a certified staging professional.  Credentialed by Certified Staging Professionals (CSP), Cathy is also one of the top home staging trainers in the country, traveling nationwide teaching real estate staging for CSP to aspiring stagers.

Mythic Paint, created by the polymer scientists of the University of

Southern Mississippi is a revolutionary way to make paint. Instead of taking out the VOC containing solvents as many other paint companies do, Mythic Paint is created without ever using them in the first place. The result is a highly durable paint that outperforms all others in industry standard scrub tests, and yet contains no VOCs or toxins.  It is available in eight finishes for interior and exterior uses, and comes in an unlimited color choice and a designer palette of over 1,200 hues.

“Cathy’s knowledge in sustainable design coupled with our products will result in a positive future for her clients and our planet. Mythic also allows her to create her signature “Global” designs using our legendary paint.” said Keir.

About Mythic Paint

Mythic Paint, a subsidiary of Southern Diversified Products (SDP) was developed in cooperation with the University of Southern Mississippi.  The guaranteed high-performance paint is available in a 1,232-color palette and can also be matched to any competitors color using a zero-VOC coloring system. It is available in multiple sheens for interior and exterior use.   Mythic is available in independent paint stores nationwide.  To find a retailer or for additional information, please visit the Mythic website at www.mythicpaint.com or call the customer service hotline at 1-888-714-9422.

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Key Web Addresses:   Mythic Paint:  www.mythicpaint.com

Media Contact:  Samantha Lueder s.lueder@hausergroup.com  (404) 343-3206

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