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Hi Everyone!

I am thrilled to announce that I have been selected by O The Oprah Magazine and IKEA to be part of an exciting year long campaign! Today, IKEA announced what will be known as “The Life Improvement Squad” a team of (4) national home experts headed by Lisa Ling. In case you missed it, I am currently in the NOVEMBER ISSUE OF O, THE OPRAH MAGAZINE in which all of the members of The Life Improvement Squad are featured.

Link to Cathy Hobbs Spread In The November Issue of O, The Oprah Magazine:




CONSHOHOCKEN, PA (October 16, 2012) – IKEA, the Life Improvement Store, announced today the launch of the third year of the “Life Improvement Project,”a program designed to offer consumers ideas and inspiration to help them make a positive impact on their homes and the lives within.  Through the year-long initiative, IKEA is encouraging people to share what they do to improve their lives at home, and to learn from the life improvement tips of others.  With each project submitted or shared, IKEA will make a contribution to a Save the Children educational program.

Consumers can visit www.thelifeimprovementproject.com to submit ideas and to be inspired by others’ life improvement projects, from saving time through better organization to reducing household bills by changing to energy-efficient light bulbs.  To submit a project, contributors choose a room of the home, write a short blurb, and even share photos or videos.  A virtual “Life Improvement House” will populate and grow as projects are submitted.  Users can browse through the house for inspiration and mark and share their favorites.  For each submitted or shared project, IKEA will make a $1 donation (up to $50,000) to Save the Children’s Early Steps for School Success program serving children in need throughout the United States.  In addition to supporting a worthwhile cause, consumers will have weekly and monthly opportunities to win IKEA gift cards to help bring their favorite ideas to life in their own home.

“We believe that making a positive impact in your home can be fun and easy,” said Lisa Allen, IKEA Life Improvement Project leader.  “With the Life Improvement Project, we hope to collect creative, simple, and practical ideas that have worked in real people’s homes and to build a community of people who can really help to inspire one another.”

As part of the program, IKEA has enlisted a team of trusted home expert contributors – entertainment expert Amy Atlas, interior designer Erin Gates, green home guru Cathy Hobbs, and master life coach Susan Hyatt – to share their expertise and individual life improvement journeys.  In addition, acclaimed journalist and television host Lisa Ling has partnered with IKEA to serve as program ambassador to help encourage people to share their life improvement stories.

“Throughout the project, we’ll be collecting and sharing inspirational stories, something I’m very familiar with as a journalist,” said Ling, whose most recent own life improvement project was building the first LEED Platinum-certified home in Santa Monica, CA.  “By participating, you’re not only bettering your own home but also helping children in need.”
In addition, as part of the ongoing IKEA commitment to improving all the places we call home, IKEA will also issue the “Life Improvement Challenge” to teams of IKEA co-workers to support local community projects.  IKEA will provide a total of $500,000 worth of home furnishings, services, design expertise and manpower for this effort.  Co-worker teams will submit their community project proposals, which will be voted on by their peers.  Consumers will then help pick the 38 winning projects by voting for their favorite finalists starting in February.  Winning projects will be announced in the spring.

Other program highlights include:

  • Random Acts of Life Improvement:  IKEA will surprise customers in locations outside of the store with free tokens of appreciation to help improve their day.  Past Random Acts of Life Improvement included giveaways of coffee to early morning commuters and iconic IKEA blue bags for summer weekend getaways.  Customers can follow their local IKEA store’s Twitter handle for clues about when and where the acts will take place.
  • Bring Your Own Friend (BYOF):  In the spring of 2013, IKEA will host its second BYOF event, a national in-store shopping day offering IKEA fans a day full of their favorite IKEA experiences to share with friends.  With special perks, activities and giveaways, fans and friends have the perfect opportunity to shop for items to bring their newfound Life Improvement Project inspiration to life.
  • Life Improvement In-Store Seminars: IKEA will host free seminars at select store locations to provide customers with the tools, inspiration and product suggestions to help people improve their lives at home.  Seminars will begin January 2013 and will be hosted by experts from Cooking Light, Family Circle and This Old House magazines.

Through the Life Improvement Project, IKEA reinforces its commitment of providing a better everyday life for the many people through the products and services offered at IKEA, The Life Improvement Store.  For more details, visit www.thelifeimprovementproject.com.


IKEA strives to be ‘The Life Improvement Store,’ and since its 1943 founding in Sweden, has offered home furnishings of good design and function, at low prices so the majority of people can afford them. There are currently more than 330 IKEA stores in 40 countries, including 38 in the U.S. IKEA, the world’s leading home furnishings company, incorporates sustainable efforts into day-to-day business and supports initiatives that benefit children and the environment. For more information, go to IKEA-USA.com.

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