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WHAT: LIVE WEBINAR
WHO: CELEBRITY INTERIOR DESIGNER CATHY HOBBS OF HGTV DESIGN STAR
WHEN: MAY 10, 2012 9-10PM EST
This WEBINAR is a MUST for ANYONE looking to grow and promote their business using the power of the press!
**PARTICIPANTS ELIGIBLE TO EARN RESA-PRO CREDIT
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REGISTRATION DETAILS BELOW:
GETTING PR AND GETTING NOTICED This is a comprehensive, content rich webinar on how to secure publicity and promotion for yourself as well as your business and how to use the tools of self-promotion to leverage opportunities and increase sales. Cathy Hobbs, ASID Interior Designer and Certified Staging Professionals Instructor and design guru on shows like The Nate Berkus Show and HGTV Design Star shares her insights on using self promotion to create more opportunities for herself and her design/staging business. In her seminar, Cathy will share her insider tips and tools learned from 20 years of being an on-air television personality. She'll cover how to pitch television stations and newspapers, how to master the art of "the demo" on tv, how to become "an expert", how to create press opportunities and more. Cathy believes strong and consistent PR coverage is the lifeblood of every successful business. She will give you some of her "tricks of the trade" to help you capitalize on the power and reach of PR to help your business realize its full potential.
Cathy Hobbs, ASID Interior Designer and Certified Staging Professionals Instructor and design guru on shows like The Nate Berkus Show and HGTV Design Star shares her insights on using self promotion to create more opportunities for herself and her design/staging business. In her seminar, Cathy will share her insider tips and tools learned from 20 years of being an on-air television personality. She’ll cover how to pitch television stations and newspapers, how to master the art of “the demo” on tv, how to become “an expert”, how to create press opportunities and more.
Participants will learn:
* How to pitch television stations for on-air segments
* How to become an expert
* How to secure a newspaper column or weekly contributor slot
* The art of the tv “demo” segment
* How to conduct a “free-style” interview using talking points and sound bites (radio, tv and print)
* Taking it to “the next level” –How to secure a publicist, agent or manager
Cathy believes strong and consistent PR coverage is the lifeblood of every successful business. She will give you some of her “tricks of the trade” to help you capitalize on the power and reach of PR to help your business realize its full potential.
5-time Emmy award winning television personality Cathy Hobbs (ASID) is the founder and creator of Cathy Hobbs Design Recipes™. Cathy was a finalist on Season 6 of HGTV’s Hit Reality Series “DESIGN STAR” and has been featured on programs like “The Nate Berkus Show”, “HGTV’s Top Ten”, “Martha Stewart Living-Radio” and is currently a regular contributor to the prominent shelter sites Sheknows.com, Ehow, Shoptopia and Cotton Candy Magazine. Cathy is also the exclusive design columnist for The Epoch Times, an international newspaper. A seasoned interior designer, home stager and television personality with more than 20 years of on-air experience as a local news anchor, host and correspondent, Cathy is also the former Co-Host and Executive Producer of Metro Residential, a weekly television real estate and design series produced by Residential Television Productions LLC, in which she was a co-owner.
Founded in 2003, Cathy Hobbs Design Recipes™ (www.cathyhobbs.com) is a boutique style full-service design firm that in addition to executing high-end residential and commercial interiors specializes in affordable design solutions called Design Recipes™, as well as home staging. Cathy is a LEED AP, recognized and credentialed by The U.S. Green Building Council for her exceptional expertise and knowledge of Green and Sustainable design and is the only Green Home Stager in New York City. She is also an NCIDQ certificate holder. A graduate of one of the top interior design programs in the country, The Fashion Institute of Technology, her commitment and vision is to make interior design approachable and affordable to all those who seek the services of a professional designer.
In addition to offering traditional interior design and home staging services, Cathy has developed a full line of Design Recipes™ which are interior design resource guides providing step-by-step instructions on how a room was created and executed as well as the much sought after resource information so that design enthusiasts and do-it-yourselfers can create their own spaces. More than three-hundred individual Design Recipes™ are available online at www.design-recipes.com where customers can purchase and download a pdf file that features expert design and resource information, high quality photographs, and specific instructions in order to turn an empty space into a home at their own pace and budget. The Design Recipes™ website is also a fabulous go-to resource guide for design enthusiasts. www.design-recipes.com includes a blog, how-to videos & design recipes tips.
While most of her company’s clients include new home buyers, working parents, busy professionals and small business owners seeking full-service interior design services, Cathy’s Design On Delivery™ service is one of the most popular. An affordable option for those who can’t afford traditional designer fees, Design On Delivery™ www.designondelivery.com clients enjoy a one hour on-site consultation and detailed design solution for a flat fee. Design solutions are delivered to clients by email or mail within 3-5 days. Design On Delivery™ clients do not even need to live in the New York City area as Design On Delivery™ can be experienced entirely by mail or email (clients can upload pictures and floor plans, no home visit required).
Cathy is a professional member of the American Society of Interior Designers and the International Interior Design Association, as well as a certified staging professional. Credentialed by Certified Staging Professionals (CSP), Cathy is also one of the top home staging trainers in the country, travelling nationwide teaching real estate staging for CSP to aspiring stagers. Cathy holds a Bachelor of Fine Arts degree in Interior Design from the Fashion Institute of Technology, cum laude, as well as a Bachelor of Science degree in Business Administration from The Marshall School of Business at The University of Southern California.
Cathy is a participating interior designer in the prestigious Architectural Digest Home Design Show, sponsored by Architectural Digest magazine. Cathy was also one of a select group of designers invited to create tabletop décor for the annual “Dining by Design” event hosted by DIFFA. Cathy was also one of only four interior designers selected for the Condé Nast Dream House in New York City. Cathy’s family room and office designs of an 1800’s townhouse were viewed by 6,000 attendees.
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