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Recently, I had the pleasure of traveling to Greenville, SC to teach the prestigious Certified Staging Professionals 3-Day Certification program at Greenville Technical College. We had a fantastic group of creative and talented students and our staging of a Greenville home was featured on the local CBS Affiliate, WSPA-TV!
I will be adding Greenville, SC to my teaching schedule, so if you are interested in joining me for future classes at Greenville Technical College, GO TO THIS LINK FOR INFORMATION: http://gvltec.edu/ccd.aspx?id=4543
In addition, to the recent Greenville course, I am pleased to announce the following upcoming HOME STAGING COURSES:
August 3-5, 2012 LAS VEGAS, NEVADA
August 8-10, 2012 COLUMBIA, MARYLAND (BALTIMORE AREA)
September 15-17, 2012 CHICAGO, ILLINOIS
September 21-23, 2012 HOFSTRA UNIVERSITY (LONG ISLAND, NY)
BE SURE TO CHECK OUT WWW.STAGINGTRAINING.COM FOR A FULL COURSE SCHEDULE OR CALL 888-STAGING FOR FREE INFO ON HOW TO JOIN ME AND BECOME A HOME STAGER!
TIPS FOR STARTING YOUR OWN HOME STAGING BUSINESS:
As many people know I am an ASID, NCIDQ Certified Interior Designer, that said let me make it clear that interior design is very different from staging. Interior Design is about living in a space and to become a professional interior designer requires years of education and experience. Home staging is about real estate and is in its essence about marketing. To cut to the chase, it is about presentation and creating an enticing atmosphere so that potential buyers can envision themselves living in a space. Staging isn’t about custom furniture and personal colors it is about showcasing and styling a property so that it sells for the largest amount of money in the shortest amount of time.
I became a home stager in 2005, after a number of real estate brokers I worked with on my interior design projects repeatedly mentioned how valuable they were to their business. I inquired about how to enter the field and decided to take a 3-day course that educated me on the profession and provided a wonderful roadmap so that I could add home staging as another extension of my interior design company.
In 2005, in the middle of the real estate bonanza, I was instantly in demand! For me, home staging has been in many ways more fulfilling than some of my design projects. I am often working with a blank palette, trusted to create my own design vision and color scheme and am thrilled to see what always is a dramatic before and after transformation.
Starting and building a home staging business is ideal for design enthusiasts, professional organizers, do-it-yourselfers, real estate brokers, and virtually anyone who has an entrepreneurial desire to have their own business and has an interest in real estate, interior design or decorating.
When I was searching for a home staging training course, there was really only one course that stood out above the rest. The 3-day Home Staging Certification Course offered by Certified Staging Professionals. There are several courses currently being marketed, some offer similar 3-day courses, others are on-line, but the Certified Staging Professional Course (CSP) is the only course I discovered that provides not only the home staging training but the in-depth business knowledge that a new home stager needs in order to be able to not only start but succeed in the competitive world of home staging.
As a graduate of the CSP course, here are some of the aspects of the home staging business that they focus on through their 3-day course:
- How to target market
- Home staging business knowledge and techniques
- Small business tips such as how to market your business
- How to develop a business model specialized to your needs and goals
- The practical ‘nuts and bolts’ information
- Administrative and management policies
- The unique CSP™ 8-7-6-5 approach to great room design
- Color mapping and its application to outside and inside
- Inventory Management and Control
(Source: Certified Staging Professionals http://www.stagingtraining.com)
The three day intensive course consists of two days of in class instruction, followed by a third day on site where staging students actually stage a property.
Earning money as a Home Stager
Home stagers can charge anywhere from $75.00 an hour to $300.00, so for an avid marketer as well as someone with lots of contacts, the income potential can be tremendous. Just like with any other entrepreneurial endeavor, what one gets out of it is linked to what one puts into it. The first step to launching your home staging business must be letting everyone you possibly know that you are a home stager and available to help them sell their properties. Most people at some point in their lives will need to sell a property and that is where you will come in!
What is wonderful about starting a home staging business is that there are minimal start-up costs. In order to start a home staging business, one will need to have the following:
- Business checking account
- Professional liability insurance
- Digital camera
- Professional email
- Business cards
- Dedicated business line
- Fax machine
What does it mean to be a Home Stager?
Staging can mean a number of things as it relates to selling a property. It can mean anything from painting and minor repairs to obtaining rental furniture and furniture arrangement. As a stager you will want to build a “team” to help you execute these tasks. At aphereä, my team includes a design assistant educated at The Savannah College of Art and Design, one of the top design schools in the country, an Emmy-award winning set designer, and an additional expert stager and stylist.
In addition to this, I also have at the ready an arsenal of tradespersons such as painters, contractors and movers who work with me and my team to flawlessly execute our stagings.
As a stager, you can expect to provide the following services:
- Remove clutter
- Pack away any and all unnecessary items and furnishings
- Apply a fresh coat of paint or make paint color recommendations
- Clean and steam carpets
- Hire a professional cleaning crew
- Recommend minor repairs
- Rent furniture
- Incorporate furniture and accessories to show function
Do I need to take a home staging course to become a Home Stager?
Unlike interior design, there are no education requirements needed in order to become a home stager, in fact home staging is actually an unregulated industry. The question I would simply ask someone who is considering starting a home staging business, is why would you not seek training? It is hard enough starting an entrepreneurial venture, let alone, setting out on one’s own without the necessary tools and basic foundation. Taking a professional business course such as the Home Staging Certification Course offered through Certified Staging Professionals is the key to having the foundation and resources in order to set you on the proper path.
The Certified Staging Professionals website as well as their expert staff and instructors provide a wealth of resources and knowledge as well as on-going support to help make your home staging business successful.
I often receive calls from interior designers and aspiring home stagers requesting to shadow me and learn more about how I started my business. I am excited to be able to now share my knowledge and expertise as an instructor, teaching the Certified Staging Professionals Home Staging Certification course to aspiring home stagers across the country. Please contact me through my website at www.cathyhobbs.com, or you may contact Certified Staging Professionals directly and inquire about my courses and a free information packet. (www.stagingtraining.com) or (1.888.STAGING). Good luck. And Happy Staging!